Why Does Advertising Work for Formula, but not for Tofurky?

January 31, 2011 · 18 comments

Fake Turkey

Artificial turkey

In an earlier post I compared fomula to Tofurky.

Honestly, I’m a little surprised no one called me out on it. Tofurky is commonly the butt of jokes, while formula generally is not (except in some circles, but that’s a whole other story).

It got me thinking about the popularity of formula versus the popularity of Tofurky, and how advertising fits into the equation. I can’t recall ever actually seeing a Tofurky advertisement (perhaps this is part of their problem), but I’ve seen lots and lots of formula advertisements, and they’ve bugged me since before I started blogging.

Many people have written about the evils of formula advertising and the subtle, sometimes shocking way it’s implemented. PhD in Parenting leads the way in boycotting Nestle because of their extensive reach and not-good works tied to their brand power, something I’ve joined in on.

But I’m curious . . . what is the effect, as perceived by parents? Is our breastfeeding-unfriendly culture the result of formula advertising, or are formula companies simply taking advantage of the market created by our culture?

Moms that have formula-fed, I’m especially curious to hear your thoughts. How did you decide which formula to go with? Are there any you particularly gravitated towards or avoided, and why?

This is obviously my own very unscientific poll to satisfy my own curiosity. I’m not trying to prove any points with this, but if you have one, please share!

Photo Credit: JP Puerta, on Flickr

Related Posts Plugin for WordPress, Blogger...
Share |

{ 18 comments… read them below or add one }

I love to hear your thoughts. Please, join the conversation!

Previous post:

Next post: